Designing with all these moving parts in mind can make the designer’s job more challenging. Many firms or design professionals are contracted for web support and upkeep according to a designated time frame.Ī web designer often works with a team of other professionals, including information architects, UX (user experience) experts, marketing team members, sales staff, and more. Other web designers utilize a platform that enables clients to make their own edits, or they partner with other digital firms for certain aspects of the design. Some designers are very hands-on, implementing each change themselves for the client. Clients may simply need a microsite that links to their primary site to feature a specific product, or they may want ongoing digital packages that the designer can update as needed. Online presences continually change, so maintaining a good relationship with the client is imperative. Web designers must remain flexible and consider the client’s desires – and budget – most of all. While some companies need a complete website, other clients may want a basic landing page that they can grow into additional pages as their client base grows. For other clients, the designer may have to start the design process from scratch. Sometimes, designers may simply revise an old website to improve the design and/or the function of certain features. Web designers work with the client to understand what they want their website to do. A website must contain all the information the company wants to communicate to its visitors, and visitors must enjoy using the site to find the information. In his designs, the web designer thinks not only about the overall design of the website, but also about its function. A web designer transforms a brand into an online experience. Designers and developers help clients create their virtual presence.
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